Content and the Race to Stay Relevant in a Socially Distant World
Gonzobanker
APRIL 8, 2020
If it’s full of industry acronyms, wonky terms or compliance-ese, or if it comes across as a cheesy sales pitch, it needs to be rewritten. The brutal truth is that while banks cannot outsource the leadership of content, they can (and many probably should) outsource aspects of content. Evaluate and improve the messaging.
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