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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them?

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For Visa, She’s Next Is What’s Next

PYMNTS

Visa said Monday evening at a New York gathering in anticipation of the launch that events through a year-long campaign will include interactive workshops, tailored on a community-by-community basis. These entrepreneurs would like to sharpen their social media skills to broaden reach and grow their firms.

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The New Rules of Engagement

Independent Banker

Texting millennials enters their private zone. Ask permission before texting or emailing them, and don’t abuse the privilege of your direct access with over-communication. Millennials want to be acknowledged. But do community banks know the unwritten rules of successfully engaging with millennials? Seek permission.

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The New Rules of Engagement

Independent Banker

Texting millennials enters their private zone. Ask permission before texting or emailing them, and don’t abuse the privilege of your direct access with over-communication. Millennials want to be acknowledged. But do community banks know the unwritten rules of successfully engaging with millennials? Seek permission.

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Will Snapchat Get Snapped Up Or Snap Back?

PYMNTS

Turnarounds in tech — and in social media in particular — are not unheard of, Nathanson wrote, meaning it is not impossible for Snap to snap back from all this. According to The New York Times , the investment by the Chinese internet giant aimed to give the struggling Snap a boost of confidence.

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The Stats of Summer

PYMNTS

A few years ago, The New York Times took a shot at the quantification of fun with an article that does the rounds on social media every summer in late June despite the fact that it is now four years old. This year, 89 percent of millennials are planning to take a vacation. The New York Times is right.