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Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study

The Financial Brand

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Mobile vs. Desktop Usage In 2020

Perficient

This study is a comprehensive review of mobile versus desktop usage on the web. In this year’s study, we compare 2019 and 2020 traffic patterns in the U.S. The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. data views.

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GonzoBanker’s Post-Pandemic Customer Care Playbook

Gonzobanker

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. A robust customer care function has never been more important.

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Gen-Z and Snapchat: 5 Things Financial Brands Need to Know

Social Assurance

Snapchat recently published a study detailing the insights gathered from over 27,000 daily Snapchat users, providing in-depth insights into what they pen as “The Snapchat Generation.” Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty. Pictures Over Words.

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Building a Brand Series: What is a Brand?

Social Assurance

As the environment changes, margins shrink, and people leave or change positions, it becomes clear that neither rates nor your people are a sustainable, long-term marketing strategy. Find out what matters to them and the vision they see for the community. What can you take and imitate in your communications?

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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.