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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Three leading organizations – Salesforce , Perficient , and The Chartis Group – have come together to share bright spots within the healthcare community that can point the way to building the necessary capacity to adapt. We believe this new reality may be with us for the rest of 2020 and beyond.

US 522
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Acquia Engage 2020 – Enhancements to the Drupal Cloud

Perficient

While conferences are not safe this year with COVID-19, Acquia Engage has gone virtual with an online event. The Drupal Cloud is the suite of tools that enhance site building in Drupal and Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Fintechs know how to reach and work with the community. Photo by Janimal Photography.

Fintech 136
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. BNO: While we’ve always been a community platform, we recently revamped our offerings to focus on being a holistic business intelligence solution. Started with # (who?)

Branding 103
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Keep it simple with the number and phrasing of questions.

Strategy 158
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Banking’s CRM Conquerors

Gonzobanker

Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications. Enterprise Unification & Workflow.

Idaho 143