Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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social media Community Tools Strategy 40

FICO

APRIL 3, 2020

When it comes to the financial fallout, small businesses, including smaller community banks, will take the biggest hit. This is part of an extensive government rescue package that would provide support to struggling businesses – and banks need to get with the program. Community banks are just that—in the community.

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Social Assurance

JANUARY 29, 2018

According to a post from Mark Zuckerberg, “ The research shows that when we use social media to connect with people we care about, it can be good for our well-being. Why is this good for Community Banks? The greatest asset a community bank has on social media is their authenticity with their community.

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South State Correspondent

MARCH 15, 2023

The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

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social media FDIC Branding Management 195

South State Correspondent

MAY 18, 2022

The larger your bank, the more likely your customer is going to be satisfied with how their problem turned out. Conversely, the smaller your bank, there is a 60% correlation to being unhappy with the outcome of your resolution. Solving Problem Resolution Issues.

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social media Training Customer Experience Community Bank 195

Social Assurance

FEBRUARY 7, 2020

Enable marketing teams to enact on information as soon as its recording to maximize its impact on the community. Crowdsource Ideas from Your Community. Since the number of qualifying service activities is set to expand, it opens an almost limitless number of ways for your community bank to help. Get New CRA Details.

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Community Compliance social media Regulation 15

Social Assurance

FEBRUARY 7, 2020

Enable marketing teams to enact on information as soon as its recording to maximize its impact on the community. Crowdsource Ideas from Your Community. Since the number of qualifying service activities is set to expand, it opens an almost limitless number of ways for your community bank to help. Get New CRA Details!

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Community Compliance social media Regulation 15

South State Correspondent

APRIL 3, 2023

While there have always been problems in banks’ asset-liability models (ALM) and liquidity stress test models, the current environment exacerbates this problem. As a result, most banks are overestimating their liability sensitivity and, thus, their deposit value. This reduces the duration of these non-maturity deposits.

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social media Community Bank Analysis Training 195

Social Assurance

JUNE 21, 2019

For example, community banks are a big part of their communities. Ask your audience to comment on a post telling you how they support your local community for a chance to win a local prize package. Listen to Our Instagram Webinar Now. Run a Summer Contest. Are you looking for a way to engage your followers?

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Branding Community Community Bank Examples 12

Social Assurance

MARCH 8, 2021

Over 50% Gen-Z’ers state they are less likely to buy from a brand that promotes social issues that have opposing views. It is no secret within the financial services industry that, between CRA requirements and community banking and credit union philosophies, financial brands have been giving back to their communities for years.

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Branding Strategy Community Study 15

South State Correspondent

OCTOBER 4, 2023

Most of these campaigns revolve around an email drip campaign, digital advertising, retargeting, social media, podcasts/video, and print. Few banks purchase the keyword, and fewer even produce organic content about the importance of businesses establishing an emergency reserve account funded by six months of operating expenses.

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Marketing Taxes Training Management 195

Gonzobanker

DECEMBER 22, 2015

Jill Castilla, CEO of Citizens Bank of Edmond, Okla. This year, the award is less about advancing “your career” as it is about advancing “your bank.” No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond).

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Community Bank Apple Community Technology 60