Community Bank Marketing Marketing Strategies Technology 
South State Correspondent
SEPTEMBER 20, 2022
Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.
Long Lasting Ideas
MARCH 22, 2019
1994, in the days when telephone banking was new and transactions were still. Carolina community bank. Continue reading Community banks – Technology, reliability and a cautionary tale at Bank Marketing Strategy + Ideas. He made a $1,500 deposit in cash to open the account.
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Independent Banker
OCTOBER 31, 2021
From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.
Abrigo
OCTOBER 20, 2016
The wave of technological innovation that has swept the business world in the past several years has fundamentally altered how many industries do business. Perhaps no industry has been so disrupted by this wave of technological innovation as the banking industry.
Long Lasting Ideas
MARCH 7, 2016
And while some innovations, like mobile banking apps, are marvelous opportunities for community banks to improve customer service and solidify their customer base, there are some scary trends at play that could radically transform banking as we know it and spell bad news for smaller banks.
Long Lasting Ideas
FEBRUARY 2, 2015
While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. Life and long-term care Insurance. Estate Planning. Financial Planning. A second home.
Long Lasting Ideas
JANUARY 5, 2015
But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. My son did the same with no plans to return.
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