Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

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Marketing social media Video Community 91

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Community Bank Community Marketing Banking Trends 34

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

Long Lasting Ideas

AUGUST 23, 2017

Continue reading Community banks and the power of tradition. at Bank Marketing Strategy + Ideas. Too, all of us wanted to play for the legendary Auburn coach, Ralph “Shug” Jordan.

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Community Bank Community Marketing Strategies Strategy 49

Long Lasting Ideas

MARCH 10, 2017

As you probably know, April is Community Banking Month. Some community banks trim the celebration to a week, others celebrate the whole month. Whatever your bank’s choice, BankMarketingCenter.com has some fun ideas for celebrating your bank’s positive role in the community.

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Community Bank Community Marketing Strategies Maine 56

The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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Community Bank Community Connecticut Strategy 36

Long Lasting Ideas

APRIL 5, 2016

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials.

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Community Bank Millennials Community Marketing Strategies 40

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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social media Community Bank Community Regional 36

Long Lasting Ideas

JUNE 8, 2016

Often in this space, we’ve written about how Washington has made community banks its personal punching bag. Sarbanes-Oxley, Dodd-Frank, the FDIC and other financial regulators – as well as Congress and the White House — have not been friendly to community banks, all while bailing out Wall Street big boys.

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Washington Community Bank Community FDIC 40

Long Lasting Ideas

OCTOBER 16, 2017

Continue reading An abundance of caution: Cryptocurrency and Community Banks at Bank Marketing Strategy + Ideas.

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Community Bank cryptocurrency Community Bitcoin 40

The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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Atlanta Marketing Community Bank Community 34

Long Lasting Ideas

SEPTEMBER 13, 2017

At BankMarketingCenter.com, we’re always on the lookout for how other segments of the economy – beyond the financial sector – market their products. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas.

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Long Lasting Ideas

MAY 17, 2018

And while politicians have made it popular in their circle to howl “fake news” when something hits print, broadcast, or online media that’s unflattering, some of journalism’s tried and true practices can help banks craft their brand. Continue reading Yes, bank marketers can learn something from reporters.

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Marketing Report Marketing Strategies Strategy 40

The Financial Brand

AUGUST 31, 2020

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

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Community Bank National Strategy Community 34

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. Life and long-term care Insurance. Estate Planning. Financial Planning. A second home.

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Meeting Marketing social media Community Bank 40

Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. An article in the May 11 edition of The Wall Street Journal caught our eye last week.

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Marketing Strategies Community Bank Community America 53

ForwardBanker

MARCH 1, 2016

When marketing mortgages and consumer loans, is it business as usual and the same-old-same-old for your community bank or credit union? Sure, certain marketing strategies will remain timeless — addressing customers by name when they interact with branch staff comes to mind.

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Lending Marketing Marketing Strategies Community Bank 28

Long Lasting Ideas

MAY 16, 2016

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas.

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Marketing Strategies Community Bank Strategy Community 61

Long Lasting Ideas

MARCH 7, 2016

And while some innovations, like mobile banking apps, are marvelous opportunities for community banks to improve customer service and solidify their customer base, there are some scary trends at play that could radically transform banking as we know it and spell bad news for smaller banks.

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Community Bank Marketing Strategies Community Strategy 40

Long Lasting Ideas

JANUARY 16, 2018

It was somehow fitting days after the Advent calendar’s Feast of the Epiphany, that I had something of an epiphany myself about information, community bank marketing and the power of information. at Bank Marketing Strategy + Ideas. My first response was, “How did they know that?”,

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Marketing Strategies Community Bank Strategy Community 40

Long Lasting Ideas

SEPTEMBER 6, 2017

As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. Continue reading Weathering the storms of hurricanes and bank fraud. at Bank Marketing Strategy + Ideas.

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Fraud Marketing Strategies Community Bank Strategy 40

Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. My son did the same with no plans to return. Read more: [link].

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Long Lasting Ideas

MAY 5, 2016

Community banks in Massachusetts & Tennessee do good and reap unexpected rewards. At BankMarketingCenter.com we’re big proponents of building financial literacy among community bank and credit union customers. But as American Banker reported a couple of weeks ago, a bank in Brockton, Mass.,

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Tennessee Massachusetts Marketing Strategies Community Bank 40

Long Lasting Ideas

JANUARY 12, 2018

The important question is how should traditional community banks respond? Continue reading Not everyone is smiling about the new players in banking. at Bank Marketing Strategy + Ideas. First, let’s draw an analogy between this issue and the recently completed college football bowl season.

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Marketing Strategies Community Bank Strategy Community 40

Long Lasting Ideas

JULY 7, 2016

Joe Wheeler has spent more than two decades in the financial services industry, much of that time helping community banks to craft strategic plans, while at the same time incorporating risk management and regulatory considerations into the strategic equation. at Bank Marketing Strategy + Ideas.

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Marketing Strategies Risk Management Community Bank Community 40

The Financial Brand

APRIL 6, 2020

An 8-point plan for community bank and credit union marketers to bring the best of their institutions to communities during the pandemic. The post A Veteran Financial Marketer Devises a COVID-19 Strategy appeared first on The Financial Brand.

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Strategy Marketing Community Bank Community 31

Long Lasting Ideas

OCTOBER 27, 2017

Perhaps one of the best movies about community banking is Frank Capra’s It’s A Wonderful Life, starring Jimmy Stewart, Lionel Barrymore and Donna Reed, a 1946 film that is a holiday classic. at Bank Marketing Strategy + Ideas. You all remember the movie.

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Community Bank Marketing Strategies Community Strategy 40

The Financial Brand

MAY 22, 2017

Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.

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Marketing Marketing Strategies Community Bank Google 25

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

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Community Marketing Mobile US 60

Social Assurance

AUGUST 17, 2020

For bank marketers, vendors are synonymous with risk assessments, compliance hurdles, financial analysis and reference checks – not to mention a whole lot of paperwork and expense. Given this, why on earth would a bank marketer ever jump ship and start working for a bank vendor? The decision wasn’t made lightly.

Marketing 15

Marketing Community Bank Community Marketing Strategies 15

Long Lasting Ideas

APRIL 19, 2017

We found an off-the-beaten-path business story a couple of weeks ago that struck a chord, especially with graduation and a whole multitude of college graduates about to flood the job market. Community banks may be searching for talented young minds and good hearts to build for the future. at Bank Marketing Strategy + Ideas.

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Marketing Strategies Community Bank Community Strategy 40

Long Lasting Ideas

APRIL 11, 2016

Usually, we at BankMarketingCenter.com don’t hand out kudos to individual bankers, but an exception must be made in the case of Independent and Community Banks of America (ICBA) President and CEO Camden Fine for his articulate defense of small community banks.

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Boston Community Bank Marketing Strategies Community 40

Long Lasting Ideas

OCTOBER 7, 2016

In marketing community banks and credit unions, one of the critical components of the mission is to pair customers with the right product. at Bank Marketing Strategy + Ideas. Continue reading Fitting a sumo wrestler into a clown car!

Marketing Strategies 40

Marketing Strategies Community Bank Community Strategy 40

Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success. It’s business.”.

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social media Community Bank Marketing Strategies Community 40

William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. I know of several FinTech companies that started as Adobe Web Site Developers for community banks.

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Marketing Strategies Community Bank Strategy Financial Technology 63

Long Lasting Ideas

MARCH 3, 2016

FASB’s complex proposal (Current Expected Credit Loss, or CECL) would force community banks to record a provision for credit losses the moment they make a loan. at Bank Marketing Strategy + Ideas. Let’s look back a few years at around 2007 and 2008, around the time of the Great Recession.

Community Bank 40

Community Bank Marketing Strategies Community Regulation 40

Long Lasting Ideas

JANUARY 19, 2015

Does your institution proactively provide your customers and prospective customers with an opportunity to find and read reviews and testimonials, on your web site, online and in other marketing materials? Bank Marketers: Get Proactive with Customer Testimonials. Pros and Cons of Reviews.

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Marketing social media Online Marketing Strategies 40