PYMNTS
JANUARY 19, 2021
This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online. But this is not just a marketing strategy, it’s also an insight engine when used well. It also means losing a potent lifelong connection with the young person online.
FICO
MARCH 28, 2023
At our annual FICO World event, we host Women in Leadership seminars and forums. We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. Stephanie has previously held executive roles at Apttus, Oracle and RightNow Technologies.
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CB Insights
DECEMBER 4, 2019
Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. Swipe fees alone are a $90B-a-year business for banks, card networks like Visa, and payment processors like Stripe. Amazon’s Next Financial Pillar. Closing thoughts.
Social Assurance
JANUARY 11, 2021
As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.
Social Assurance
JANUARY 11, 2021
As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.
Long Lasting Ideas
JANUARY 5, 2015
A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? This is the most indebted class ever.
PYMNTS
JUNE 9, 2018
In particular, it is looking to see how its advertising efforts are bolstering their attempt to grow its share of the mobile commerce market, as well as to encourage consumers to use their Visa cards, instead of cash, around the world. That amounts to roughly 1 percent of China’s total advertising budget for 2018.
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