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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. The customer experience is horrible for many bank processes.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. The customer experience is horrible for many bank processes.

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Powering-Up Tools: Your Marketing and Communications Resources

Independent Banker

Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. ICBA Social Media Monitor. Social Media Monitor helps community banks listen for both good and bad feedback, which might be posted in social media.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. 9) Brand Matters: SVB had one of the best brands in banking. 9) Brand Matters: SVB had one of the best brands in banking. SVB’s 43% LTD used to be talked about with reverence.

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2020 GonzoBanker Awards

Gonzobanker

Bankers started the year with good business plans, strong balance sheets, and optimism. Even George Bailey would have given you the thumbs up. “I learned a long time ago that reality was much weirder than anyone’s imagination.” ” – Hunter Thompson. Well, HST and Big Bird had it right. Everything.

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Community Heroes Leaving Their Mark

Social Assurance

What makes a financial brand stand out? In 2019 , [community bankers] had only 12 percent of total industry assets and 15 percent of total industry loans. Loans provide an opportunity for community bankers to connect. As the economy continues to recover , businesses are reopening to pent up demand.

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AutoGPT Will Change Your Bank

South State Correspondent

This article gives bankers a background on what it is, its risks, and how it will change everything from your infrastructure to your hiring practices. In addition, you can limit the tasks so that it only books using Open Table or Delta Airlines (using your login) or by giving it a list of brands to choose from.