PYMNTS

JANUARY 19, 2021

Perhaps not surprisingly, Venmo users would like more of an opportunity to pay with Venmo more often in their shopping journey because it’s easy, convenient and from a brand they trust. Finally, it seems that for Venmo customers, social commerce is increasingly commerce in context.

Retail 198

Retail social media Study Branding 198

PYMNTS

MARCH 17, 2020

eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries.

Retail 143

Retail Millennials Tools social media 143

PYMNTS

DECEMBER 23, 2019

Analysts say they are now employing methods, such as subscribing to retailers’ emails, so they can monitor sales, doorbuster deals and promotions. They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store.

Retail 131

Retail social media Millennials Analytics 131

PYMNTS

OCTOBER 25, 2016

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found.

Retail 100

Retail Study social media Millennials 100

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. The items most frequently purchased following Instagram visits were clothing, makeup, shoes and jewelry, the study noted.

social media 155

social media Report Study Trends 155

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

JUNE 28, 2016

A new study from Fashionbi , entitled “See-Now, Buy Now: How Is the Industry Adapting To Fashion’s Newest Movement?” A new sensation has emerged in the industry of fashion and luxury and the opinions are split between excitement and skepticism,” the study points out.

Study 105

Study Retail Branding Trends 105

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 127

Retail social media Online Mobile 127

PYMNTS

DECEMBER 26, 2019

Change came from various areas for retail in 2019. Retail merchandising was, at best, a hit-or-miss system in its heyday, Nextail CEO and Co-Founder Joaquin Villalba told PYMNTS in a recent conversation. Analytics, too, was another hot spot for retail change in 2019 and will continue to be for the 2020s. Role of Data.

Retail 132

Retail Trends Analytics social media 132

PYMNTS

AUGUST 3, 2016

We all know — and keep hearing almost ad nauseam — all about how the rise of online shopping is changing the very face of the retail industry and consumer habits. But what is that “changing face of retail” actually going to look like in a few years? How influential will mobile and social media be to their purchasing habits?

Retail 100

Retail social media Branding Online 100

PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

Retail 100

Retail social media Survey Study 100

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114

Retail social media Online Mobile 114

PYMNTS

MAY 27, 2020

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. “At Lexus, we have always held guest experience as our top priority.

Online 151

Online Management social media Branding 151

PYMNTS

MARCH 30, 2016

While it’s just become a fad in the last few years for retailers to actually start selling their wares on social media, just having a Facebook page has been a necessity of online merchants for many years more. In fact, it might be more important in retail than anywhere else.

Retail 100

Retail social media Branding Study 100

PYMNTS

NOVEMBER 25, 2019

Social media site Pinterest has announced a new feature that will allow users to make purchases from a selected number of online shops as it continues to expand and grow, according to a report from CNBC. The feature, called the Pinterest Shop , has hundreds of what the company is calling “Product Pins.”

social media 131

social media Study Google Online 131

PYMNTS

AUGUST 19, 2016

A new study looking at the changing habits of consumers explores the role that social currency has in influencing consumers’ shopping habits and preferences. So what is social currency? Social currency can be a very important factor when it comes to consumers’ retail decisions.

Retail 100

Retail social media Study Branding 100

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers.

Branding 100

Branding Study social media Millennials 100

PYMNTS

JUNE 18, 2019

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform, according to a report by Retail Dive. The company has around 291 million active users, many of whom use the platform for shopping ideas when they go out to retail stores.

social media 115

social media Study Retail Customer Experience 115

PYMNTS

JANUARY 31, 2021

The chaos resulted in a severe drubbing for some of the larger Wall Street hedge funds, including Melvin Capital , which took a hit of 53 percent after retail investors drove up stocks that it had bet against. Despite that, market exposure to stocks is still at close to record highs, a study by Goldman Sachs warned.

social media 169

social media Capital Study Retail 169

PYMNTS

SEPTEMBER 12, 2016

The rise of eCommerce , the push toward omnichannel shopping platforms, the increasing relevancy of social media on shopping habits and the development of the Internet of Things to plumb every last morsel of data on customers and what they spend money on are all rapidly and drastically altering the face of retail.

Retail 100

Retail Millennials Study social media 100

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. PYMNTS’ recent How We Shop: Measuring the Rapid Digital Shift study, done in conjunction with PayPal, found that a large share of U.S.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

JULY 7, 2017

Generation Z are the next up-and-coming group of shoppers who retailers are turning to for the future of retail. Get ready, retailers. The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. They appreciate the hands-on experience of shopping in a store.

social media 120

social media Millennials Retail Study 120

PYMNTS

MAY 11, 2018

That’s one of the driving ideas behind a new service that Marriott International recently launched for Chinese travelers going overseas — a service that also helps to demonstrate how the country’s growing tourist class is changing payments and retail. Last year, the U.S.-based So is WeChat. But mobile is only the beginning.

Retail 129

Retail Payments social media Mobile 129

PYMNTS

JANUARY 17, 2020

Some have become so popular that they even have fan pages on social media platforms. However, there is one shopping channel in which BNPL may be able to help retailers and additional providers generate much more revenue: mobile. Some providers are ensuring that their solutions are prominently displayed on retailers’ sites.

Mobile 130

Mobile social media Retail Study 130

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

PYMNTS

APRIL 4, 2017

Calling all social media stars! Amazon wants you to join its new “social influencer” program. Social media influencer sponsorship is common among major brands like Nike, Nordstrom, Payless Shoes and other brands looking to extend their marketing reach beyond banner ads and videos played before other content.

social media 101

social media Branding Video Study 101

PYMNTS

DECEMBER 17, 2019

Russia-based diamond producer ALROSA is partnering with technology firm Everledger and Tencent’s social platform WeChat to sell diamonds to Chinese retailers using a blockchain platform, ALROSA announced in a press release on Tuesday (Dec. The Mini Program will help set brands apart in China’s luxury market. “We

blockchain 131

blockchain social media Video Retail 131

PYMNTS

SEPTEMBER 14, 2018

A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

Apple 101

Apple social media Branding Survey 101

PYMNTS

APRIL 23, 2020

NBCUniversal , owned by Comcast , will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. In addition, ads can receive more boosts on social media. One such show to be added will be the Alec Baldwin vehicle “Dr.

social media 144

social media Video Branding Study 144

PYMNTS

MAY 12, 2016

In a rush to embrace the latest technologies or dive headfirst into the latest social platform, more tried-and-true marketing tools available on mobile devices are being swept under the rug in favor of newer, sexier mediums. What were the main takeaways from the study? From 2014 to 2015, app-based consumer interactions grew 10 times.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

OCTOBER 21, 2016

And what’s out these days is luxury brands’ sales growth. That’s according to a study by Bain & Co. In terms of sales, current exchange rates, according to the study, have popped down 1 percent from last year. But the brands are still trying to gain those spenders’ loyalty, namely through technology.

Report 100

Report Study social media Branding 100

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

social media 97

social media Marketing Millennials Trends 97

PYMNTS

JULY 15, 2020

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. The original business model for Onda was to launch at retail. They all loved tequila.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

FEBRUARY 16, 2020

3D printing enables new shape possibilities that cannot be made by other techniques,” Patricia Cas Medina, global brand manager, told FoodIngredientsFirst. A recent Barry Callebaut research study showed that 70 percent of consumers want to try innovative chocolate experiences, and 60 percent want to share them on social media.

social media 171

social media Innovation Study Capital 171

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #1: When opening a new account. According to the J.D.

Customer Experience 72

Customer Experience Retail San Diego Study 72

PYMNTS

DECEMBER 15, 2016

More research from The Harris Poll recently identified how and where (locations and retail sites) cosmetics buyers are purchasing cosmetics. Millennials were found to be most likely to buy items in person from big-box retail stores. Of cosmetics buyers overall, 87 percent agreed with this statement.

Millennials 100

Millennials Marketing social media Survey 100

PYMNTS

APRIL 23, 2018

More than 170 restaurant brands brought in $200 million — or more — in U.S. Yet Mark Kalinowski of Kalinowski Equity Research said that some brands are growing particularly fast, CNBC reported. Within the study, it was found that millennials are ranking chain restaurants with higher placement than prior generations.

Millennials 122

Millennials social media Branding Study 122