PYMNTS

SEPTEMBER 21, 2020

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

MARCH 25, 2020

Retailers are halting and calling off attire orders as Western shoppers remain in their residences and shops close because of the coronavirus pandemic. The move jeopardizes millions of manufacturing positions in Asia and comes as China exhibits signs of bouncing back from the depths of COVID-19, The Wall Street Journal reported.

Branding 100

Branding Retail social media Video 100

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. How Does This Trend Shape Retail? This program would appear to take Amazon’s affiliate program to another level.

social media 155

social media Report Study Trends 155

PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Only 43 percent of Americans trust the media.

Retail 153

Retail Branding social media Online 153

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

social media 118

social media Retail Tools Examples 118

PYMNTS

NOVEMBER 14, 2019

Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. . The company’s collections by Riccardo Tisci, however, have boosted sales.

social media 110

social media Retail Branding Trends 110

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. are adding restaurants and eateries to their locations to attract a new generation of customers, according to a report by the South China Morning Post. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media.

Branding 131

Branding social media Trends Retail 131

PYMNTS

FEBRUARY 25, 2020

Retailers are facing a personalization paradox. It’s illustrated in a new report from Episerver , which shows that personalized messaging can be a deal creator or deal breaker for consumers. It’s illustrated in a new report from Episerver , which shows that personalized messaging can be a deal creator or deal breaker for consumers.

Retail 202

Retail social media Study Security 202

PYMNTS

MAY 11, 2020

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

Branding 148

Branding social media Video Miami 148

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

NOVEMBER 26, 2019

Luxury and upscale retail are undergoing some significant changes as the holiday shopping season kicks off and a new decade approaches. The retailer recently delivered earnings that beat analysts’ expectations for the recently completed financial quarter, even as its net sales declined year over year. Social Retail.

Retail 131

Retail Online social media United States 131

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. are adding restaurants and eateries to their locations to attract a new generation of customers, according to a report by the South China Morning Post. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media.

Retail 130

Retail social media Branding Trends 130

PYMNTS

SEPTEMBER 21, 2020

These moves seem logical for consumers who have been barred from visiting brick-and- mortar retailers or who are wary of contact with cashiers or payment terminals due to the potential for viral transmission, but they are also likely to have a dramatic impact on the future of digital and in-store commerce. The rise of omnichannel .

Retail 243

Retail Online social media Mobile 243

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

social media 144

social media Branding Survey Strategy 144

PYMNTS

DECEMBER 15, 2020

Keeping consumers invested and engaged is an eternal challenge for retailers. Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels.

Payments 236

Payments social media Branding Study 236

PYMNTS

JANUARY 19, 2021

Additionally, a little over a third (37 percent) of Venmo users report having a child or teenager in their household. Perhaps not surprisingly, Venmo users would like more of an opportunity to pay with Venmo more often in their shopping journey because it’s easy, convenient and from a brand they trust.

Retail 198

Retail social media Study Branding 198

PYMNTS

MAY 5, 2020

As retailers contend with the continuing COVID-19 crisis and the inevitable resettling of the business, one of the most popular pieces of advice has been to reformat existing stores. Here’s the basic business model: Schildt selects a location and alerts local beverage, food and wellness brands about the installation’s launch.

Retail 150

Retail New York City New York social media 150

PYMNTS

NOVEMBER 9, 2020

Social commerce platform Verishop is adding new social features to its app, allowing all users to share content and interact with other shoppers and brands. According to the release, Verishop believes it has identified the most important social features for an eCommerce app. “We

social media 227

social media Video Branding Community 227

PYMNTS

DECEMBER 23, 2019

Analysts say they are now employing methods, such as subscribing to retailers’ emails, so they can monitor sales, doorbuster deals and promotions. They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store.

Retail 131

Retail social media Millennials Analytics 131

PYMNTS

MARCH 17, 2020

eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries.

Retail 143

Retail Millennials Tools social media 143

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings.

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

PYMNTS

APRIL 8, 2016

has done, apologizing for (and replacing) an ad on Twitter that many users on the social media platform found to be racist. That’s precisely what Gap Inc.

Retail 100

Retail social media Report Branding 100

PYMNTS

JULY 10, 2020

This measured improvement in merchants’ ability to convert subscribers underpins their willingness to offer features that improve overall user experience,” our report noted. million individuals currently hold streaming, education and training, digital media or consumer retail product subscriptions, 27.4 in 2019’s third quarter.

Report 197

Report social media User Experience Training 197

PYMNTS

NOVEMBER 19, 2019

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Dr. Jart+ was founded in Seoul in 2005 and sells masks, moisturizers, serums and cleansers under names such as Ceramidin and Cicapair, Deal Street Asia reported. Have & Be also owns Do The Right Thing, a men’s grooming brand. Coty Inc. ,

Branding 101

Branding social media Millennials Report 101

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 127

Retail social media Online Mobile 127

PYMNTS

MARCH 19, 2019

Instagram has launched a checkout feature designed to help the social media platform become a more attractive place for consumers to buy retail products, and to capture more sales via what is coming to be known as contextual commerce. Social Media Purchases. Contextual Commerce Push.

social media 212

social media Retail Video Taxes 212

PYMNTS

FEBRUARY 21, 2020

Usually earnings reports are fairly predictable and boring affairs. Instead, Canada Goose went for experiential retail, a strategy that has become more important as consumers want to do things when they buy things. Experiential Retail Expands. And retailers are hearing the same mandate. Then there’s Spavia.

Retail 141

Retail Miami Millennials social media 141

PYMNTS

DECEMBER 26, 2019

Change came from various areas for retail in 2019. Retail merchandising was, at best, a hit-or-miss system in its heyday, Nextail CEO and Co-Founder Joaquin Villalba told PYMNTS in a recent conversation. Analytics, too, was another hot spot for retail change in 2019 and will continue to be for the 2020s. Role of Data.

Retail 132

Retail Trends Analytics social media 132

PYMNTS

JANUARY 24, 2020

But no matter the case, music is a big part of the retail world, and is helping to create new harmonies of innovation and disruption. The report quoted Jeff Marsilio, the NBA’s senior vice president of new media distribution, as saying, “The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly.”

Retail 151

Retail Innovation Apple San Jose 151

PYMNTS

MARCH 19, 2019

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. They can purchase in the app from Adidas, Anastasia Beverly Hills, ColourPop, Huda Beauty, KKW Beauty, Kylie Cosmetics, Nike and Ouai Hair, noted the report.

social media 189

social media Branding Video Report 189

PYMNTS

JANUARY 23, 2020

And retail and commerce-related payments are certainly a big part of that trend. It’s not just the direct selling of products to consumers that matters when it comes to cross-border retail. Several retail and retail-related trends are at play with this funding announcement. Importance of Logistics and Payments.

Retail 151

Retail social media Branding Trends 151

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114

Retail social media Online Mobile 114

PYMNTS

SEPTEMBER 5, 2019

Luxury retail is being revised — and in some cases, reinvented — and those trends are worth attention as the 2019 holiday shopping season approaches. Not only that, but the luxury online consignment retailer opened a brick-and-mortar store on New York City’s famed Madison Avenue. Indeed, in its recent U.S. has notched $300 million.

Retail 123

Retail New York New York City Philadelphia 123

PYMNTS

JUNE 25, 2019

Through a long-term vision to take on the desire of users to window shop and amp up retail, Instagram Head Adam Mosseri seeks to “connect the dots thoughtfully” between sellers, shoppers and “influencers” on the app. The idea is to “unlock” value by rolling out features like “native checkout,” the Financial Times reported.

social media 167

social media Branding Retail Management 167

PYMNTS

MAY 27, 2020

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. “At Lexus, we have always held guest experience as our top priority.

Online 151

Online Management social media Branding 151