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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
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Why The Goldman-Amazon Bet On SMB Lending Is No Sure Thing

PYMNTS

Goldman, according to reports in Bloomberg, would be added to the Amazon lending platform, which has traditionally helped merchants get the funding they need to get inventory. Amazon Lending traces its roots back to 2011, and the company had $863 million in SMB loans, according to recent filings with the Securities and Exchange Commission.

Lending 146
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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along.

Strategy 409
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How Financial Institutions Can Fire Up Their Lending Engine in 2021

The Financial Brand

By adopting current marketing methods, forming partnerships and offering credit that consumers want most, lenders can grow their portfolios. The post How Financial Institutions Can Fire Up Their Lending Engine in 2021 appeared first on The Financial Brand.

Lending 41
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Six Major Trends in Lending for Financial Marketers in 2019

The Financial Brand

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 28
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Hungry for Loan Growth? Auto Lending Offers Fresh Opportunities

The Financial Brand

Flush with deposits, banks and credit unions seeking new volume may find it with aggressive promotion to people returning to the auto market. Auto Lending Offers Fresh Opportunities appeared first on The Financial Brand. The post Hungry for Loan Growth?

Lending 18