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IKEA Gamifies Store Openings With VR

PYMNTS

“It’s another layer of our amazing stories we have about product development and sustainability … I think for us it really helped to depend that knowledge base for our guests.”. VR for IKEA is mostly still a marketing effort, though other brands are leveraging it more directly as a commerce tool.

Dallas 138
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5 Ways Credit Unions Can Be More Resilient with AI and Analytics

FICO

As a result, brands are unable to connect with them in a way that feels tailored and authentic.”. But the reality is that credit unions are still competing for customers in the same market as big banks and FinTechs. You need to open people’s eyes to what makes you unique and express your brand in a way that differentiates you.

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How Face ID Can Power End-To-End Verification

PYMNTS

As PYMNTS readers probably know better than others, those easily exploited sources of knowledge-based consumer authentication data continue to endure, even as criminals steal and trade massive amounts of that information on the digital black market. Big brands have to jump in,” he said. Tipping Points.

St. Louis 144
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Surviving And Thriving Off Of Data In The Omni Era

PYMNTS

-based company works with more than 250 merchants in 50-plus countries to boost sales at brick-and-mortar locations and reduce costs by providing them with eCommerce-related customer data they can use to enhance both online and in-store shopping experiences. Retailers Look To Expand Their Knowledge Base. Making Metrics Count.

Data 100
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Fintech'ers Will Be Right on Branching. Unless Bankers Act.

Jeff For Banks

I read a recent interview of Members 1st Credit Union CEO Bob Marquette by S&P Global Market Intelligence (link requires subscription). So take the pulse of your markets, and make the branches into what your customers want and will want them to be. If your market wants business acumen from your branch employees, can they do it?

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Demo: Sezzle app with knowledge based authentication to link bank accounts. What’s the market strategy? Branded version is available. ^KT. Then confirm identity with knowledge based authentication. As a co-branding solution, it would work very well. Sergii Danilenko (Head of Marketing).

Video 40
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Killing Strategy: The Disruption Of Management Consulting

CB Insights

The early consultants changed that by using market research and data analysis combined with niche expertise to help companies manage their supply chains, improve their product positioning, and enter new markets to beat their competitors. Consultants did this because clients weren’t. From the FAQ for BCG’s Gamma program.