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Fast-Casual Brands Make Their Mark, Right On The Burger

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In a competitive fast-casual and dinner delivery world, how can one brand make its mark? San Francisco chef Anthony Strong launches his new restaurant, Young Fava, today, June 14. Meanwhile, established restaurants are keeping their brand in the spotlight by putting it directly on the food. It doesn’t have a dining room.

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Pixlee Lets Retailers Market Using Real Customers’ Photos

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Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

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The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s. “The

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Personalizing Travel Planning With Artificial Intelligence Chatbots

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A yellow hat will pop up, which represents its brand. Alternatively, they can enter a more specific request into the platform — for example, they can ask for a one-way trip from New York to San Francisco on a particular date. These consumers use social media heavily and are chat app users. Social Media.

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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

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But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce.

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Why TOMS Shoes Is Putting A Toe In Brick-And-Mortar

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When he returned a few years later on vacation, he started wearing the simple, slip-on canvas shoes and realized he discovered the innovation the world needed. Those customers are also going to discover lots of shoes that look just like theirs that maybe don’t have as strong a social mission — or just aren’t as well made.

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How Mom-And-Pop Pizzerias Can Tap Into Digital Orders

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With platforms such as Slice, pizzeria owners can compete with the larger players through a mobile-optimized website and tools that enable customers to place orders through social media channels. Large urban centers such as New York, Chicago or San Francisco have many options for pizza. A Pizza Button.