Remove Branding Remove Innovation Remove Millennials Remove social media
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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Like most innovators, Arielle Charnas was looking to solve a problem when she launched her fashion blog – it just wasn’t a fashion problem. Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture.

Branding 184
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Toyota Plans To Turn Millennials Into Car Owners

PYMNTS

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

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For Macy’s and Men’s Wearhouse, No Millennial Tux and Tails Tailwind

PYMNTS

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms.

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Younger Customers Drive Growth Of Casual Luxury

PYMNTS

Driven by younger customers, such as millennials and teens, casual luxury is bolstering sales of luxury apparel, handbags and footwear. The really-growing brands now beating the market are the ones already hooking these teenagers,” Bain Partner Claudia D’Arpizio told CNBC.

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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat. The final video was seen 6.7

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A new digital bank needs a new customer service experience

Insights on Business

Next is a digital bank, completely disassociated from the Bradesco brand. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey. Social-based marketing. Hyper-connected journey.