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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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With podcasts and billboard ads, Brex focuses on brand building

Bank Innovation

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing.

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Weekly Wrap: Banks tackle crisis CX and stand-alone brands

BankInovation

This week, Bank Innovation took a look a Verint report that ranked some of the country’s biggest banks based on their crisis customer experience during the COVID-19 pandemic. Smaller banks, meanwhile, are pursuing stand-alone brands despite the fact that bigger banks have stumbled with their own digital offshoots.

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What 5 Top Financial Innovation Labs Are Doing in 2021

The Financial Brand

Bank labs lost some of their cachet, but many are still effectively working out of the limelight, including Amazon's new payments lab. The post What 5 Top Financial Innovation Labs Are Doing in 2021 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Fifth Third Links Rejected Business Borrowers To Alt-Lender

PYMNTS

To offer expanded services as it pursues a digital innovation strategy of harnessing partnerships to provide an enhanced customer experience, Fifth Third is teaming with Fundation for small business loans. Graziano continued, “This collaboration does exactly that.

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Capital One’s Eno evolves to give proactive advice 

Bank Innovation

Capital One is determined to turn its digital assistant Eno into an affable, personal finance watchdog to build loyalty between the brand and customers. Three years after Eno’s launch, the bank is adding capabilities that go beyond simple balance inquiries to proactive insights on customers’ spending behaviors.

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How Rising Bank hit $150M in deposits in one year

Bank Innovation

Rising Bank, which is Midwest BankCentre’s digital-only brand, goes to pains to ensure customers get routed to a real person, even if the CEO is […]. The inability to reach someone outside of business hours is a source of friction for some digital bank customers, but Rising Bank wants to set itself apart through one-on-one attention.