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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

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12 Days of Content

Social Assurance

Our platform provides a great way to streamline your social processes and help execute your marketing strategy. Snapchat – Not a new trend, but definitely an advancing one. Keep an eye on this social platform as your marketing and advertising opportunities will begin to rise. Social Media Marketing.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

Well, definitely an environmentally-friendly solution. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Insights on social media, financial services and more are shared on their blog , or follow them on Twitter at @beyondthearc. ^SR

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Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. CPG startups have launched distribution partnerships with hotels, airlines, and other non-store channels, aiming for a win-win: the startups get to access a new market, while the traditional company gets a new source of innovation.

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. Now I’ll definitely have it as a next purchase.” It spent $10,000+ promoting the video on social media. Viral videos can be a powerful marketing tool, but no one can reliably go viral.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Social media (i.e. Today, “Everyday usability” is still a key theme, and a recent tweet from May 2018 shows the strategy continues to play out in the company’s marketing strategy: Other automotive companies have expressed the impact of psychographic segmentation across their marketing strategies as well.