Branding Customer Experience Digital Strategies Information 
Perficient
NOVEMBER 30, 2020
Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.
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Perficient
DECEMBER 2, 2020
Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. Connect with customer support via their preferable communications channels (e.g., Open accounts digitally without the need to sign papers in person. But most fail.
Perficient
NOVEMBER 20, 2020
Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. The ability to create these highly individualized experiences is not only possible through synthetic visual content creation, but worth the minor investment.
PYMNTS
MAY 5, 2020
For example shipping specialist Optoro announced a strategic partnership this morning with Returnly , which focuses on digital return experiences and post-purchase payments. Stores must do their best to provide a positive customer experience amid the COVID-19 crisis.
PYMNTS
DECEMBER 15, 2017
Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. It’s a way to connect with customers,” Mikhailov said.
Perficient
SEPTEMBER 29, 2020
I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. Yes, it’s great to be here. We do that in a lot of ways.
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