Branding Community Exercises Innovation 
PYMNTS
NOVEMBER 26, 2019
To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. He sees it less as a group and more of a community.
PYMNTS
MARCH 2, 2017
Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Nike and Adidas would also like to be the world’s best running brand, and both are much larger. And those collaborations are even more on display in New Balance’s new brand of physical stores. The Run Hub.
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PYMNTS
OCTOBER 5, 2020
Americans are exercising through the pandemic. Despite its 37 -state footprint, Werder noted that Fleet Feet thinks of itself as both a national brand and a community retailer. The retailer’s primary communications vehicle is email. And not all of the action is taking place in front of a screen, or even indoors.
PYMNTS
JUNE 19, 2020
But fending off an increasingly aggressive Congress wasn’t Amazon’s only exercise in self-defense this week. Experts are predicting the promotion — dubbed the “Big Style Sale” — might be just the lifeline that apparel brands desperately need to reach radically diminished customer bases. The Loganville, Ga., The Battle Continues.
PYMNTS
DECEMBER 16, 2019
Not just any decade, but one that has seen unprecedented levels of innovation touch nearly every industry segment and almost every corner of the world. Only then, he said, can one get clarity about how those dots can guide innovators about the future. The last 10 years in payments and commerce have given us millions of dots to connect.
PYMNTS
JANUARY 1, 2020
Not just any decade, but one that has seen unprecedented levels of innovation touch nearly every industry segment and almost every corner of the world. Only then, he said, can one get clarity about how those dots can guide innovators about the future. Tuesday marked not only the end of a year, but the end of a decade.
CB Insights
APRIL 23, 2019
Aspiration & Authenticity Branding. 74% of consumers aged 18-34 believe that it’s important for brands to embrace wellness as part of their core mission. 62% believe that all brands will need a wellness angle to survive in the future, according to Deep Focus. Wellness Tech. Feminine Care & Sexual Wellness. Pet Pampering.
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