Remove Branding Remove Capital Remove San Francisco Remove social media
article thumbnail

How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
article thumbnail

Pixlee Lets Retailers Market Using Real Customers’ Photos

PYMNTS

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail Pulse: FAO Schwarz To Open New Flagship; Amazon Expands Grocery Delivery

PYMNTS

Beyond New York, the retailer is planning to extend that experiential approach to partner locations, “offering the world that one-of-a-kind toy retail experience the brand is known for,” according to an announcement from the company, which is owned by ThreeSixty Brands. In Other Brick and Mortar News. percent stake in Starbucks.

Retail 116
article thumbnail

The Direct-To-Consumer Challenge: Converting One-Time Buyers Into Repeat Customers

PYMNTS

The digital-first shift means there are more options for smaller, direct-to-consumer brands, to find first-time customers from around the country or even the world. Here’s how some really creative D2C brands are using new tech to do that. Capitalizing On Direct To Consumer. In those cases, he said, “capitalism will work.”

Retail 186
article thumbnail

Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

PYMNTS

But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce.

article thumbnail

Why TOMS Shoes Is Putting A Toe In Brick-And-Mortar

PYMNTS

That sense of purpose, paired with a savvy presence on social media, brought the business a large and devoted following — and has seen the firm expand from shoes to other environmentally sound and charitably oriented accessories like bags, hats and sunglasses. Social Entrepreneurship Done Right. And study it again.

article thumbnail

Rescuing The Restaurant Business From App Decline

PYMNTS

The model for the DineVite online and mobile app is actually similar to social media. With DineVite, consumers and restaurants get a better deal, since the restaurants can offer a deal to customers that they are comfortable with and consumers capitalize on it. On the flip side diners can request private VIP offers.

Miami 130