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Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. What if the company is more capital intensive, and has to carry more capital than other companies? i.e. brand.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. How Banks Can Leverage: While not exactly a banking innovation, banks can better allocate capital to COIs.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

It turns out that confidence is more valuable than capital. The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio.

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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building. With minimal effort, a community bank can rank at the top of the Google search page, where they would gain visibility from 100 to 1,000 searches per month per state.

Marketing 195
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Saving Main Street: Advocacy Groups Propose New Government Relief Programs

PYMNTS

The poll was conducted by a San Francisco-based advocacy group called Small Business Majority, and its CEO John Arensmeyer has been a proponent of community grants that exist outside of the formal banking system that has controlled government aid up to this point. There is no shortage of other larger scale ideas.

Maine 142
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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing. Banks should have a clear and stated set of measurable objectives for their branches and then allocate capital accordingly. Our point here is branching isn’t a passive activity.

Data 195
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How to Get Small Business Capital in a Tight Market

NCR

I’ve got to capitalize 100 percent of it in terms of reserves for potential losses that I have no probability of materializing because the full line hasn’t even been utilized yet. Q: But isn’t there a reason to lend capital to small businesses? The only way around is to have a well-capitalized business.

Capital 40