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Branch Versus Digital Banking isn’t the Issue, Customer Experience is

The Financial Brand

The branch-digital debate obscures the point that great customer experience, which increasingly may include advice, is what consumers want. The post Branch Versus Digital Banking isn’t the Issue, Customer Experience is appeared first on The Financial Brand.

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Inside the Strategy Behind BofA’s Digital Life Planning App

The Financial Brand

a digital app tightly tied to in-person experience. The post Inside the Strategy Behind BofA’s Digital Life Planning App appeared first on The Financial Brand. Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0,

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Why Contact Centers Are a Key Part of a Human+Digital Banking Strategy

The Financial Brand

Chatbots may one day dominate CX, but for now these centers are essential for both sales and service as branch interactions trend lower. The post Why Contact Centers Are a Key Part of a Human+Digital Banking Strategy appeared first on The Financial Brand.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million. For inspiration in banking innovation, we often look to other industries.

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Three Essentials to Creating a High-Performing Branch Network

The Financial Brand

Branch network optimization is complex, but done correctly by harnessing data and customer experience research, it is highly rewarding. The post Three Essentials to Creating a High-Performing Branch Network appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The ‘Primary Financial Institution’ Concept Is Dead… Now What?

The Financial Brand

The highly digital yet personal strategy of one community institution points a way forward. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fragmented relationships are the new reality. The post The ‘Primary Financial Institution’ Concept Is Dead… Now What?

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Here Are 8 Inspired Ideas from Other Industries that Banks Should Use Too

The Financial Brand

Innovative minds in other industries have come up with terrific ways to improve customer experience that banks and credit unions can borrow. The post Here Are 8 Inspired Ideas from Other Industries that Banks Should Use Too appeared first on The Financial Brand - Banking Trends, Analysis & Insights.