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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

With all due respect and apologies, a triple whammy was served up in Boston today: Tom Brady is leaving the New England Patriots, the coronavirus has shuttered bars on St. But while Brady won’t win any more titles for New England, his branding story is just getting started. The strength of the person is the strength of the brand.”.

Branding 146
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Facebook Tracker: East, West And Everything In Between

PYMNTS

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Some were surprised to see a tech company taking up residence in a building that is otherwise occupied by the likes of real estate and law firms.

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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. The program, which is dubbed CarePass, also includes access to a pharmacy helpline, a discount on CVS branded products and a monthly coupon.

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Finding Falafel Success On Main Street

PYMNTS

Years later, when he found an opportunity to open the restaurant’s first franchise, D’Alessio was ecstatic about bringing the taste he loved during his college days to Boston. “I wouldn’t be here if it were Subway or Dunkin’ Donuts or a more established brand,” D’Alessio said. Much like Washington, D.C.,

Maine 100
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Blue Apron Turns 7 As Meal Kit Industry Grows Up

PYMNTS

We at PYMNTS, being writers, don’t do cakes and gifts for birthdays, but instead prefer writing retrospective stories like this, treatments that serve not only as a history of a particularly newsworthy company, but also a glimpse into the future of the industry in which it operates.

Industry 110
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Blue Apron Marks Seventh Birthday Amid Meal Kit Industry Changes

PYMNTS

We at PYMNTS, being writers, don’t do cakes and gifts for birthdays, but instead prefer writing retrospective stories like this, treatments that serve not only as a history of a particularly newsworthy company, but also a glimpse into the future of the industry in which it operates.

Industry 100
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The Buyers: Omnichannel Customer’s Impact On Retailers

PYMNTS

Even as consumer expectation rises, a mere 25 percent of retailers are confident that they’re meeting the omnichannel demands of the retail industry, according to Boston Retail Partner research. Consumer packaged goods (CPG) companies, in turn, face competition from retailers’ growing private label product offerings.

Retail 137