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Banks’ Mobile Marketing Demands Sharper Focus on Message and Audience

The Financial Brand

It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require details. The post BanksMobile Marketing Demands Sharper Focus on Message and Audience appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Why Neobank N26 Is Abandoning the U.S. Market (And 500,000 Customers)

The Financial Brand

The mobile bank is the second European challenger within a few weeks to bow out. Fintech experts weigh in on what it means for banking. Market (And 500,000 Customers) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Neobank N26 Is Abandoning the U.S.

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Bank of America Grabbing 1 in 3 Gen Zs and Millennials with Mobile

The Financial Brand

Megabanks are winning greater checking market share as younger consumers become the majority. The post Bank of America Grabbing 1 in 3 Gen Zs and Millennials with Mobile appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But all is not lost.

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Banking Predictions for 2021: New Branches, Travel Comes Back, Overcrowded Market

MyBankTracker

We’ve kept a close eye on how banks and other financial institutions have changed their products and services in 2020. Here are some of the consumer banking trends that we believe will take hold in 2021. Consumer Banking Trends of 2020. Adoption of digital banking. Expected Banking Trends for 2021.

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Machine Driven Marketing: The Future of Ethical AI and Digital Banking

The Financial Brand

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

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Financial Marketers Must Rethink Consumer Banking Campaigns

The Financial Brand

The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to evolve.

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How 5G Will Shake Up Banking and FinTech?

PYMNTS

Financial institutions are in the midst of becoming more mobile, with many of those legacy operations opting to — or at least considering — working more closely with FinTech providers to upgrade services, retain customers and acquire new ones. The debut of 5G promises to add another tool that can aid such efforts. Latency Advantages.

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