Independent Banker

FEBRUARY 28, 2023

It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor.

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Marketing social media Community Bank Video 91

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist.

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social media Strategy Marketing Marketing Strategies 40

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. Because the article represents one of the few regulatory perspectives on this issue, we highly recommend that financial institutions read it.

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Lending social media Compliance Regulation 130

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

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social media Strategy Branding Marketing 37

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

PopularBank

MAY 15, 2020

Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Send your customers an email to keep them up to date on your business and top of mind.

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social media Video Taxes Community 98

South State Correspondent

SEPTEMBER 20, 2022

We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Here, look for a more in-depth article in the near future.

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Conference Marketing social media Data 195

The Financial Brand

JULY 20, 2023

This article Banks and Credit Unions ‘Threading Away:’ What Early Adopters Think So Far appeared first on The Financial Brand. What's their strategy for this new social media app? At least 150 banks and credit unions have joined Threads so far, and more hop on every day.

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social media Branding Strategy Marketing Strategies 22

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

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social media Marketing Google Marketing Strategies 76

The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

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social media Branding Examples Fintech 30

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand.

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Community Bank Community Marketing Branding 31

Long Lasting Ideas

MAY 25, 2016

An article in the May 11 edition of The Wall Street Journal caught our eye last week. at Bank Marketing Strategy + Ideas. While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking.

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Marketing Strategies Community Bank Community America 53

The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

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Trends Marketing Branding social media 38

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 1, 2023

This article An Effective Marketing Mix Isn’t One Size Fits All appeared first on The Financial Brand. Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.

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Marketing Strategy Branding social media 31

Perficient

DECEMBER 8, 2020

According to the article, this is how you’re charged: “A view is counted when someone watches 30 seconds of your video ad (or the whole video if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.”. Reinforce those signals by promoting it in your blog post, social media, and elsewhere.

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Video Google Study Examples 520

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. A recent article in the Wall Street Journal states that the average Class of 2014 graduate with student-loan debt has to pay back some $33,000. Don’t.

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Marketing Millennials Community Bank social media 40

South State Correspondent

MAY 2, 2022

Unfortunately, there are many problems with sales funnels, and in this article, we will show why banks should be thinking in terms of “Growth Loops” instead. Neither the product staff nor the marketing staff knows what they don’t know. Add more resources, and you get more customers. It is easy to understand.

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social media Management Marketing Resources 195

CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. It spent $10,000+ promoting the video on social media. Instead, the company encouraged its customers to make videos themselves—videos that would drive leads, for free, through social media.

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