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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

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Young Women Are Getting Richer. Here’s How Banks Should Market to Them

The Financial Brand

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

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Millennials ARE worth the effort for community banks.

Long Lasting Ideas

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. at Bank Marketing Strategy + Ideas.

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How to Define the Generations: The Ultimate Guide for Marketers

The Financial Brand

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

A recent article in the Wall Street Journal states that the average Class of 2014 graduate with student-loan debt has to pay back some $33,000. A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International.

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How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years

The Financial Brand

This article How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years appeared first on The Financial Brand. This article How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years appeared first on The Financial Brand. Give up millions in income by cutting fees. Is this how ‘Life Math’ works?

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Banking’s Hard Fork in the Post-Neobank Era

Gonzobanker

Three in 10 Gen Zers and Millennials now consider a digital bank or fintech to be their primary checking account provider, and I would bet that most of them have no clue where that provider’s headquarters is located (or care, for that matter). Where : The Shift From Branches to Search to Platforms. That banking world no longer exists.