Priceline Group Gets A New Name
PYMNTS
FEBRUARY 21, 2018
As Priceline Group focuses in on its hotel and home rental business, the online travel company announced it had changed its name on Wednesday (Feb. Booking Holdings CEO Glenn Fogel said the new name will highlight Priceline’s biggest brand — booking.com — which boasts more than 1.5 It acquired Bookings B.V. billion in cash.
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