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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Photo by Janimal Photography. Dick, Chairman and CEO, Mainstreet Bank.

Fintech 136
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

What does your brand portray to the market? With an increasing comfort with digital technology within financial services, firms must challenge traditional operating models and leverage digital tools to create an authentic relationship and earn (and retain) trust. Your brand is the beacon of authenticity for a personal experience.

Industry 294
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Financial Inclusion Using Analytics

FICO

Financial Inclusion Using Analytics. This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. It means the inclusion of credit markets that are less developed, where a larger part of the population is underserved. Saxon Shirley. Mon, 02/21/2022 - 07:59.

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Data Is Key Across the Sales Enablement Platform

Perficient

With the growing number of data sources and feeds about client contacts, sales and transactions – and market data from the company’s internal and external sources – the data acquisition life cycle needs to continuously be streamlined, standardized, consolidated, and monitored. Greater Focus on Data With Artificial Intelligence in Sales.

Data 322
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Accenture Debuts SynOps Automation Tool To Reallocate Human Talent

PYMNTS

Reports in Bloomberg said Accenture has been using the SynOps solution internally to automate procurement, accounting, marketing and other areas of the enterprise. In its announcement of the solution, Accenture described the tool as a “human-machine operating ‘engine.'”

Tools 115
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Revel Systems And Punchh Team Up To Enhance iPad POS

PYMNTS

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. The company has been inking strategic partnerships as it gets more into the enterprise market. We are thrilled to partner with Punchh. The idea is to create an enticing customer experience, it said.

System 100
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Insurance Microservices Provide Needed Agility Today

FICO

Rising risk exposure, changing personal circumstances and a continually evolving financial picture mean they need to adapt at speed, at scale, as their market dictates - or even quicker. Instead, it’s time to embrace new ways of working and doing business, to flex and adapt with changing global markets and customer expectations.