Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The intent is to gain better insight into customer behavior for more successful target marketing of its various products and promotions. By Katie Kuehner-Hebert.

Fintech 136

Fintech Marketing Community Bank Community 136

Gonzobanker

JANUARY 29, 2018

Instant credit decisions and Amazon purchasing have birthed customer expectations of smarter and faster interactions based on behind-the-scenes analytics they never even see. Reshaping delivery is the main project right now, with sales and marketing delivery processes the hot ticket for system deployments or replacements.

Analytics 103

Analytics Resources Strategy Marketing Strategies 103

FICO

OCTOBER 24, 2018

Adopt a decision-first approach: Rather than start with data, forward-looking insurers are defining their most critical business objectives and decision models before considering data and analytic requirements. Decision management systems should empower business users to create, maintain and control business policies and procedures.

Industry 40

Industry Analytics Strategy Policies 40

William Mills

MAY 11, 2017

How many different systems are you using today to keep up with the growing demand of content? Beyond juggling your marketing activities, how is your marketing helping your sales team? As a marketing executive, your goal is to build awareness and deliver high quality leads to your sales team. Sales intelligence.

Marketing 46

Marketing social media Software eBook 46

Gonzobanker

DECEMBER 5, 2018

Security: Sentinel (fka Risk and Fraud Analytics, RFA) and Patrol, both designed to monitor and challenge behavior and events determined to be outside normal user behavior. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 105

Fraud Austin Fintech Lending 105

Gonzobanker

DECEMBER 19, 2017

The checking account also lets its banking customers track their sustainability score by monitoring where they spend money and checking it against a sustainability monitoring and scoring system that Aspiration created.” Demo Quote of the Year Award – Goes to ID Analytics , “Let’s go straight to the demo.”.

Conference 91

Conference Industry Community Bank Community 91

PYMNTS

MAY 26, 2017

We recently introduced automated data visualization and mapping, a feature that will comb through data and make hidden connections visually apparent to users. We’re always testing emerging forms of communication so we can help companies engage with their customers more meaningfully and efficiently.

Branding 103

Branding Community Survey Data 103

Fintech Labs Insights

MARCH 16, 2017

is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. ” Sales.UP Finovate: How does W.UP solve the problem better? Above: Customer insight tool for frequent travelers.

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

CB Insights

AUGUST 31, 2017

In this briefing we will cover the future of cybersecurity as it relates to the implementation of artificially intelligent systems for preventative digital defense. AI for IoT and business intelligence/analytics : These subsectors came in second, each netting 10% of the total CVC-AI deal share since Q1’12.

California 61

California Capital Company Industry 61

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. ” Company facts. . ” Company facts.

Community Bank 12

Community Bank Data Community Marketing 12