New Report: SMS-Based Outreach Helps Merchants Authenticate Consumers, Boost Online Sales
PYMNTS
NOVEMBER 24, 2020
Technology giant IBM and Dublin-based client lifecycle management solutions company Fenergo recently partnered to use AI and analytics on the IBM Cloud to help FIs more easily onboard customers. More than two-thirds of marketers are still failing to capitalize on this outreach method, however, spotlighting a massive missed opportunity.
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