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Quickly Leverage Marketo Engage

Perficient

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Brands need email and marketing automation to help buyers more than ever before. Marketing Automation IQ. Marketo Email Send Quickstart.

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One Marketing Automation Tool that Should be Retired from Banking

The Financial Brand

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

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Data Is Key Across the Sales Enablement Platform

Perficient

It’s crucial to leverage the data lake, as that’s where the data analysis team can marry sales and non-sales data to conduct detailed analyses on trending, surface new insights, identify gaps and revenue opportunities, and perform predictive modeling. Data Analysis. Sales data can add value to non-sales teams in the company as well.

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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

In the most simple terms, journey science encompasses research, analysis, strategy, and experimentation – everything that you need to identify opportunities to improve the customer experience.”. On February 2, Perficient’s Colletti will moderate a webinar that will feature GM Financial and Adobe.

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There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

Perficient

In the most simple terms, journey science encompasses research, analysis, strategy, and experimentation – everything that you need to identify opportunities to improve the customer experience.”. On February 2, Perficient’s Colletti will moderate a webinar that will feature GM Financial and Adobe.

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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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Accenture Debuts SynOps Automation Tool To Reallocate Human Talent

PYMNTS

” The SynOps solution deploys robotic process automation to automate repetitive tasks, allowing human talent more time for strategic analysis and value-added operations. So far, about 100 Accenture clients have deployed the solution for procurement, while 20 are testing the tool to automate finance.

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