Remove 2024 Remove Marketing Remove National Remove Regional
article thumbnail

Loan Hedging for Community Banks in 2024

South State Correspondent

The market expects the current inverted yield curve to remain through much of 2024 (based on long-term interest rates and the expected rate cuts in 2024). This article will discuss how national, regional, and community banks may use loan hedging programs in 2024 to face earnings challenges.

article thumbnail

Guest Post: Financial Markets and Economic Update - First Quarter 2024

Jeff For Banks

Our lives changed forever from this whole experience of the government’s declaration of a national emergency, leading to forced shutdowns of businesses and schools, mandated mask wearing, forcing 6-foot distances between people, travel restrictions, fear mongering with case and death counts, and forced vaccines/boosters.

Marketing 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Recency Trap and Building Deposit Balances

South State Correspondent

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. The data would indicate not marketing to a new customer is a mistake.

Marketing 195
article thumbnail

If You Are Tired of Being Transactional, You Need A Hedge Program

South State Correspondent

Loan-level hedging has become an important tool that many community banks have started to adopt in 2024. Meet Competitive Pressures : National and larger regional banks are specifically targeting better borrowers for five, seven, ten-year fixed-rate loans.

article thumbnail

If You Are Tired of Being Transactional, You Need A Hedge Program

South State Correspondent

Loan-level hedging has become an important tool that many community banks have started to adopt in 2024. Meet Competitive Pressures : National and larger regional banks are specifically targeting better borrowers for five, seven, ten-year fixed-rate loans.

article thumbnail

Deposit Behavior In This Rate Cycle – Part III

South State Correspondent

In two recent articles, we reviewed the banking industry’s deposit behavior with regard to cost of funding earning assets (COF) ( HERE ), and we compared how community banks’ COF behaves relative to national banks in a rising interest rate cycle ( HERE ).

article thumbnail

These Are Your Most Profitable Cash Management Clients

South State Correspondent

For starters, a customer may carry large balances but not generate franchise value if those balances are all in high-paying money market accounts or are highly volatile. Finding this intersection is the key to the efficient use of sales and marketing resources. We ranked the Top 20 Deposit-Rich Industries ( HERE ).