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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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How This Small-Town Bank Boosted Its Video Views on Social Media by 800%

The Financial Brand

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. prefer to bank via a mobile app or website.

Marketing 294
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Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

William Mills

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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The Value of Data and 5 Things We’ve Learned From COVID-19

Perficient

Gartner also stated that “by 2022, 35% of large organizations will be either sellers or buyers of data via formal online data marketplaces, up from 25% in 2020.”

Data 354
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FTC Proposes Substantive Revisions to Advertising Guidelines

CFPB Monitor

Tags on social media may also be considered endorsements under the proposed guidelines; change the definition of “product” to include “brand;” clarify that a “clear and conspicuous” disclosure means a disclosure that “is difficult to miss (i.e., Comments captioned “Endorsement Guides P204500” may be submitted at [link].

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2023 FICO Decisions Awards Now Open

FICO

Thu, 08/04/2022 - 10:01. Mon, 08/08/2022 - 15:10. Nominations are due October 28, 2022 , and winners will be announced on January 26, 2023. Meet The 2022 FICO Decisions Awards Winners! FICO World 2022: Digital Transformation Success Stories. 2023 FICO Decisions Awards Now Open. Saxon Shirley. by Nikhil Behl.