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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.

Marketing 294
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The Value of Data and 5 Things We’ve Learned From COVID-19

Perficient

Gartner also stated that “by 2022, 35% of large organizations will be either sellers or buyers of data via formal online data marketplaces, up from 25% in 2020.”

Data 354
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TechStyle Fashion’s Call Center Strategy

PYMNTS

Getting the right style often means turning to trusted brands to help them look and feel good. billion by 2022. Selling goods from the company’s various brands — whether from its athleisure brand Fabletics or its Savage X Fenty line from musician Rihanna — requires the use of automation and live agents. For many U.S.

Strategy 108
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CEO Roundtable: Ideas for a successful 2023

Independent Banker

Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. The residential mortgage business has been tougher in 2022. It has a lot of automation, AI and workflow built into it, and it will provide a better customer experience and a better lender experience.

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The 2023 GonzoBanker Awards

Gonzobanker

Under Stuart’s leadership over the past 17 years, OnPoint has gone from under $2 billion in assets to knocking on the door of $10 billion, all while becoming the most recognized financial brand in the Portland market and achieving some of the industry’s best profitability in 2023. Oh, and along the way, OnPoint will provide an amazing $2.5

Fintech 194
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Trust Bank Onboards 450K Customers in 5 Months using FICO Platform

FICO

Trust acquired 100,000 customers in just ten days after it launched in September 2022 and exceeded 450,000, equivalent to 9 percent of the Singapore market, within just five months. A Scalable, Flexible Platform Following its launch, Trust received feedback from customers on how it could refine its offering.