What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)
Perficient
FEBRUARY 9, 2021
This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. As IBM’s Bridget van Kralingen once said, “the last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.” And that was back in 2014.
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