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Boomers Vs. Millennials: Holiday Shopping … In September?

PYMNTS

It’s still technically summer for a few more days, but we already know how shoppers — Baby Boomers and millennials — are going to shop this holiday season. Holiday shopping may see an uptick this year, but Mintel, the global marketing intelligence agency, said it’ll be somewhat somber. Those millennials simply just say, “No, thanks.”.

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Turning To The Crowd ? And Gift Cards ? To Fund Honeymoons

PYMNTS

Modern consumers — millennials, in particular — couldn’t care less about receiving fine china, crystal stemware or other knickknacks as wedding gifts. This shift has allowed wedding registry platforms to see the revenue opportunity, and they are now working to help satiate millennial consumers’ desires for experiential giving.

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For eCommerce Content, It’s Experiences Over Speed

PYMNTS

27), Anthony Barzilay Freund, editorial director and director of fine art at the retailer of antique and modern furniture, jewelry, fashion and art, talked about the role content — even long-form articles — can play in eCommerce in 2019. According to the Data & Marketing Association , 9.8 Speaking to Audiences. billion in 2007.

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Teen Spending Hits Record Low, But Savvy Merchants Can Still Make Sales

PYMNTS

And while 2020 has represented an unusually sharp drop, teen spending has been on the decline for some time — peaking in 2006 at $3,023 on average. Those fears turned out to be well-founded, particularly for younger workers often employed in service jobs as retail clerks, waitstaff, child care, etc. A Foreseeable Fall-Off .

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‘The Most Interesting Man In The World’ Is No Longer Interesting

PYMNTS

When Dos Equis debuted its “Most Interesting Man In The World” campaign in 2006, it stood in direct opposition to the prevailing trend in beer advertising. In other words, Dos Equis is taking the complete opposite tack to what made the campaign a hit in the first place. He looks like you. You’re great! You buy our stuff now, yes?”

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The Wonder Of Wegmans

PYMNTS

Humans have to eat, which means they have to buy food at least sometimes, but generally speaking, wandering the market to fulfill that need is more felt as a chore than as a good time had by all. Much of the appeal of services like Prime Fresh and Instacart is in fact built into that basic dislike of going to the grocery store.

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12 Industries Experts Say Millennials Are Killing — And Why They’re Wrong

CB Insights

Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.