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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

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Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Retail Feels The Wide Impact Of Bridge Millennials

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Among the forces working to influence and change retail — and do so into the 2019 holiday shopping season, as well as the 2020s — is the rise of bridge millennials. Having had the time to establish their careers, they enjoy higher spending power than younger millennials, who are just now dipping their toes into the professional world.

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Look To Gen Z For More Retail Trend-Setting

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Forget millennials – well, at least for a moment. So-called Generation Z is also driving much of the innovation when it comes to retail. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. Gen Z Trends. Take Target, for instance.

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Retail Data Shows Online Dominance, Gift Card Momentum For Holiday Spending

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Among those who said they would increase spend, about a third of millennials and Gen Xers said they would increase spending. And when they do spend, consumers will do so online – some of them exclusively. percent said they would do all of their shopping online. percent said they would do all of their shopping online.

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Melding Digital With Physical Rescues In-Store Retailing

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From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

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Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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Physical And Digital Retail Unite For The New In-Store Experience

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As COVID-19 continues to modify ideas around how we shop and pay, consumers and B2B buyers are also making choices about where to shop: online or in-store? Now there are signals that a physical retail rebound is forming up. Another example is Amazon, whose touchless retail concepts give a good look at in-store experiences to come. “Of

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