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Sleep Number Unveils New Interactive Store In New York City

PYMNTS

Sleep Number is opening a new brick-and-mortar store in the New York City’s Flatiron District, adding to its portfolio of over 560 locations. The store includes interactive elements, such as a mix-and-match bedding design lab and 3-D imaging, the retailer said in an announcement.

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Google, DTC Retailers Form Advocacy Group

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A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. It foresees a short-term evolution of retailing to an all-DTC world. The pandemic forced it on to a digital platform in early Q2.

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NY Lawsuit Claims Online Retailers Selling e-Cigs To Underage Buyers

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More than 20 online eCigarette retailers are being sued by New York City for allegedly selling to children. New York City requested that a Brooklyn federal judge on Wednesday (Oct. 9) stop 22 online sellers from being allowed to either market or offer eCigarettes to anyone younger than 21. .

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How Experiential Retail Is Giving Physical Stores An Edge

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As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

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How AR/VR Tech Is Reshaping Retail

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Before consumers started to trade brick-and-mortar shopping experiences for eCommerce websites, retailers could bring customers through their doors with window displays. In addition, this technology can help train employees with virtual experiences. And consumers can use this technology to help shop for furniture.

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Luxury Retail Steps Up Its Offline And Online Game

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Luxury and upscale retail are undergoing some significant changes as the holiday shopping season kicks off and a new decade approaches. The retailer recently delivered earnings that beat analysts’ expectations for the recently completed financial quarter, even as its net sales declined year over year. Social Retail.

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Apparel, Embracing Digital, Drives Innovation In Retail

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Apparel used to be mostly a brick-and-mortar retail experience, but that has changed drastically over the last few years – and has been one of the main innovations when it comes to commerce related to the clothes we wear. But at this point, it is also mostly table stakes in the race to bring apparel retail online.

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