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William Mills Agency Releases New White Paper: 10 Reasons Why Fintech Startups Fail

William Mills

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them.

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Google, DTC Retailers Form Advocacy Group

PYMNTS

The Collective was conceived by Fayez Mohamood , co-founder and CEO of retail technology company Bluecore. So far outside of the initial meetings (there was a second one June 26) the group’s activity has been limited to a white paper that summarizes some of the key concerns of the executive members.

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New Marketing Competencies for Community-Based FIs

Gonzobanker

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute. ”].

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

Industry Solutions Marketing Mgr.). Assaf Frenkel (VP, Product & Marketing). Like a HELOC on your car but using a technology platform. Matt Decker (VP, Technology). He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.