article thumbnail

William Mills Agency Releases New White Paper: 10 Reasons Why Fintech Startups Fail

William Mills

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them.

Fintech 40
article thumbnail

Google, DTC Retailers Form Advocacy Group

PYMNTS

So far outside of the initial meetings (there was a second one June 26) the group’s activity has been limited to a white paper that summarizes some of the key concerns of the executive members. The white paper also aims right at the Digital 3.0 FIT framework advanced by PYMNTS.

Google 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Elder Financial Exploitation. We’re Not Doing Enough.

Long Lasting Ideas

In a June 2018 white paper, “ Elder Financial Exploitation. at Bank Marketing Strategy + Ideas. The threat of potential financial abuse is one that elderly Americans. are facing at an alarming rate. Why are our elderly more vulnerable to financial exploitation? Continue reading Elder Financial Exploitation.

article thumbnail

2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

article thumbnail

New Marketing Competencies for Community-Based FIs

Gonzobanker

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute. ”].

article thumbnail

5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO should always be kept in mind when adding to your content marketing strategy. Two weeks ago, we gave you 5 Ways FinTechs Can Benefit from Hosting a Podcast. SEO Benefits.

Fintech 41
article thumbnail

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based