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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. HIPAA was created nearly 25 years ago.

Marketing 508
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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. We have the benefit of some experience and understanding what could have better served us in the face of this pandemic. The $200B question.

US 522
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Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

Today, healthcare marketing and IT leaders are facing a series of big decisions: Do they keep their current legacy CRM decision-engine or opt to build an enterprise CRM that serves the entire organization? ” and you’re probably right. As a result, healthcare marketers didn’t always get much respect.

Marketing 332
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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Their ability to market and add banking functionality … is a natural fit.”.

Fintech 136
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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

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Revel Systems And Punchh Team Up To Enhance iPad POS

PYMNTS

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. The company has been inking strategic partnerships as it gets more into the enterprise market. We are thrilled to partner with Punchh. The idea is to create an enticing customer experience, it said.

System 100
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Salesforce Marketing Cloud: Introduction to Email Studio 102

Perficient

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. Likewise, in A/B testing for Email Studio we send two versions of your Marketing Cloud Email Studio communication to two different test audiences from your subscriber lists. We have covered: Content creation. Subscriber behavior.

Marketing 322