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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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ICBA’s Marketing Communications Toolkit

Independent Banker

It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor.

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The Gen Z Financial Revolution: Adapting to the New Era of Banking and Social Media Influence

Digital Growth Institute

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). Bank Marketing Lesson 7: Multicultural Marketing.

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#BankSocial: A Conference to Attend in Person

NCR

Meeting face to face, seeing people speak, watching presentations, attending panel discussions? That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. Why not just Tweet?

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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

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Zara Gets Its (Unisex) Pants Pulled Down

PYMNTS

That’s a theory that many consumers appear to share, and they have taken to social media to call Zara out for what they suspect was little more than a marketing ploy attached to the not-actually-controversial (to most decent folks, anyway), corporately perceived “trend” of human acceptance. em (@concretegravity) March 4, 2016.