Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media 69

social media Policies How To Handbook 69

William Mills

SEPTEMBER 9, 2016

Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. Working for the past 6 years with many banks to design their online experience. Especially to bank or invest?

social media 40

social media ATM Mobile Customer Experience 40

William Mills

SEPTEMBER 7, 2016

Showing a customer going online via their PC browser to make a payment by buying currency and I assume sending to someone else in a different currency. I’ve always wondered when gift cards will move more online; so much of it today is still the rack display at CVS, Walgreens, Walmart or other stores offline. Boy, that’s the truth.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

RFID for verification, automation, & online integration. AR/VR redefines the online and in-store experience. Social media accelerates that cycle. Influencer marketing and other social media strategies help new trends travel fast, creating rapid consumer demand for hyper-cheap fashions.

Industry 78

Industry Branding social media Retail 78

CB Insights

JUNE 7, 2018

But by getting more granular, you could market to a segment of vegans who feel strongly about the mistreatment of animals, or to health-conscious people who feel guilty when they eat sugary energy bars. Social media (i.e. The app took the form of an online personality quiz. Set-top box viewing data. Google analytics).

Marketing 78

Marketing Data Analytics Examples 78