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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Personalized Marketing: What Banking Customers Really Want

Perficient

prefer to bank via a mobile app or website. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials.

Mobile 188
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This Week’s Reads: Social Media Strategies, B2B Payments, and Digital Transactions

NCR

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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Brick-And-Mortar Retailers Can Reach Consumers With Geo-Aware Deals

PYMNTS

To promote the deals, Skout Deals uses social media platforms such as Facebook and Instagram for most of its social media advertising. Payne finds those two platforms to be the most successful social media mediums because of their reach. market for the foreseeable future. The Road Ahead.

Retail 104
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Top 10 Marketing Questions for Bank Marketers in a Social World

Long Lasting Ideas

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? Is your web site mobile and social ready? Are you using social media strategically?

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How Unattended Retail Sells Loyalty

PYMNTS

Retailers put together window displays and signs to create enticing storefronts, engage customers via social media and send printed ads through the mail. If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. Dialing Up the Display.

Retail 162