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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170
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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

New evidence of that — part of the broader trend of the existential changes in the world of brick-and-mortar retail, changes that are gaining more focus this month — comes from reports that stationery chain Papyrus is closing up shop. The chain had since expanded to some 260 or so retail locations. Millennials to the Rescue.

Retail 183
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Study Shows Gen Z Surprisingly Prefers In-Store Shopping

PYMNTS

With all of the connected devices enabling less interaction with others, the big struggle everyone has been talking about for the last year has been the online versus brick-and-mortar shopping. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114
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Private Labels Have Their Roots In Coffee And Hats

PYMNTS

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. The name stuck — and served the retailer well. With some heavy marketing, A&P was able to sell loads of baking soda at low prices — revealing that consumers were willing to purchase private label brands.

Branding 119
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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. For millennials, that number is more like 90 percent.

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How 60+ Startups Are Disrupting Retail And Commercial Banking Around The World

CB Insights

Startups targeting retail and commercial banking have been emerging globally, spurred by favorable tech regulations, an uptick in mobile adoption, and shifting customer demographics. Incumbents are not standing still and are acting to protect their market share. Market Map: The Startups Disrupting Retail & Commercial Banking.

Retail 78