Perficient

DECEMBER 2, 2020

This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

Technology 322

Technology Marketing Houston Marketing Automation 322

Payments Source

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. These surveys were conducted over the last two years and offer year-over-year comparisons of results. CASE STUDY] Data-Agnostic?

Trends 72

Trends Customer Experience Survey Data 72

PYMNTS

FEBRUARY 22, 2018

The report also highlighted potential security risks and wasted spending. According to the survey, nearly half of respondents said they are using apps in the workplace that have not been specifically sanctioned by their companies’ IT departments. Last year, data from Harmon.ie This includes addressing SaaS in a step-by-step manner.

Tools 135

Tools Software Data Analysis 135

Gonzobanker

OCTOBER 13, 2020

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. Banks should also review how well their digital platform capabilities compare to others in the market such as NCR, Q2, Alkami, Fiserv, FIS, Jack Henry and Temenos.

Strategy 156

Strategy Digital Banking Digital Strategies Mobile 156

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. Content marketing.

Technology 40

Technology US Customer Experience Marketing 40