Perficient

DECEMBER 2, 2020

This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

Technology 322

Technology Marketing Houston Marketing Automation 322

Gonzobanker

OCTOBER 13, 2020

For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer. Best practice institutions are not managing the digital shift in a reactive fashion.

Strategy 155

Strategy Digital Banking Digital Strategies Mobile 155

PYMNTS

FEBRUARY 22, 2018

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). The report also highlighted potential security risks and wasted spending.

Tools 135

Tools Software Data Analysis 135

Payments Source

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. These surveys were conducted over the last two years and offer year-over-year comparisons of results. CASE STUDY] Data-Agnostic?

Trends 72

Trends Customer Experience Survey Data 72

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. Content management.

Technology 40

Technology US Customer Experience Marketing 40