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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. Integrate feedback with app stores reviews.

Strategy 155
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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. Content marketing.