article thumbnail

Paid social media’s place in your marketing strategy

Independent Banker

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Community banks can also create ads using Facebook Ads Manager to promote new products and services, an event or an educational seminar using advanced targeting. Paid social represents one component of a digital marketing strategy.

article thumbnail

Diebold Nixdorf shares strategies for tapping multiple ecosystems in 'connected commerce'

ATM Marketplace

The Diebold Nixdorf International Management Seminar encouraged attendees to focus on their customers' "connected commerce" journey, an experience that includes multiple ecosystems.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Scotiabank Manages Fraud Protection For A Data-Driven Future

PYMNTS

She recently spoke to PYMNTS about how Scotiabank has revamped its fraud strategy in recent years. “I Scotiabank’s Three-Pronged Innovation Strategy. ” The FI is combating global fraudsters’ sophistication with technology like AI, as well as educational seminars for both its business and retail banking customers.

Fraud 117
article thumbnail

Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

One-to-One Relationship Management. Just for review- CRM stands for Customer Relationship Management. The optimal form of Customer Relationship Management in any industry is a one-to-one interaction with a person that knows you. One-to-Many Relationship Management. ” and you’re probably right.

Marketing 332
article thumbnail

Coping with “lower-for-longer”

ABA Community Banking

10/13 Banking Exchange Web Seminar details strategies for ongoing low-rate challenge Bank Performance Management Financial Trends Risk Management Rate Risk Community Banking.

article thumbnail

The true cost of fraud

Abrigo

According to research by Javelin Strategy & Research, 31% of clients are more likely to leave the financial institution after a fraud event, even when the bank or credit union is not at fault. A tarnished reputation can deter potential clients and negatively affect existing relationships, as trust is critical in a financial relationship.

Fraud 195
article thumbnail

Fraud prevention and detection: Empowering clients through education

Abrigo

Effective fraud risk management includes detection and fraud monitoring that should consider customer or member history and behavior. Some options include: In-person fraud prevention seminars, either held at a branch location or a local community center.

Fraud 195