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Six Major Trends in Lending for Financial Marketers in 2019

The Financial Brand

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

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P2P lending makes it to main street?

Celent Banking

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Banks are certainly not playing hide and seek with P2P lending. Change or die.

Maine 100
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Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

The pandemic accelerated a trend toward digital auto loan origination that has been developing for some time," Patrick Roosenberg , director of automotive finance intelligence at J.D. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency.

Online 214
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets.

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Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Reshaping delivery is the main project right now, with sales and marketing delivery processes the hot ticket for system deployments or replacements.

Analytics 102
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Laying the Groundwork for Growth

Gonzobanker

Data from the recent Cornerstone Performance Report for Banks supports this trend, with the average branch processing just three consumer loans per month. Big banks have been in the driver’s seat on growing their market share in retail, while paring down branch networks. Similar trends also apply to business banking.

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Innovation and Sheer Marketing Muscle Power Credit Card Battle

The Financial Brand

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.